Merch.Hub

Collaboration with CREAMLY.

Founded by Alena Khmialnitskaya, CREAMLY. started as a personal quest for the perfect skincare and has grown into a brand that empowers thousands.

The T-Shirt: more than just fabric

“I AM OK” T-shirt as a reminder of strength and self-acceptance made from high-quality cotton — ideal for layering or wearing on its own.

Bringing the vision to life:

from concept to final product

  • Material selection: choosing the perfect 100% cotton for comfort and durability.
  • Prototyping & fit testing: refining the oversized silhouette.
  • Print placement & quality: perfecting the DTF premium print.
  • Final order: 50 oversized T-shirts packed and shipped to the fulfillment center.

Thoughtful merch = strong brand identity

Just like CREAMLY. skincare philosophy — this T-shirt isn’t just a product it’s a statement of confidence and simplicity.

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